Internet marketing, also known as web marketing, online marketing, search marketing or e-marketing, is the process of promoting products or services over the Internet. Internet marketing is broad in scope because it not only refers to marketing on the Internet, but also includes marketing done via e-mail, e-newsletters and wireless media. Internet marketing ties together the creative and technical aspects of the Internet, including design, development, advertising, and sales. It is the placement of media along many different stages of the customer engagement cycle and its purpose is to create traffic to a given website and/or its company.
Step 1: Pay-Per Click (PPC) Campaign
Evansville SEO will target users browsing the Internet that are searching for your specific products and/or services. For the quickest traffic results, many companies choose to let us create a Pay-Per-Click (PPC) advertising campaign and this is why we put this as Step 1. Evansville SEO will focus your advertising dollars on your specific target (geo) market (Evansville area) and the target keywords (*niches) associated with your industry. Search Engine Marketing campaigns usually are the fastest way to drive traffic to your company or its website.
Step 2: Web Design and Hosting
Evansville SEO will evaluate your website to determine whether it is search engine friendly and capable of helping your company or practice receive the desired traffic. Evansville SEO will build a new website on a CMS platform (Content Management System). The CMS platform will the allow Evansville SEO to publish the keyword rich content needed for your site to rank highly in Google and other search engines. Evansville SEO can also host and manage your domain and website on our servers at a highly competitive rate.
Step 3: Google Places/Maps Optimization
Google does a good job of displaying local businesses inside their Map products. Google is the leader in this space and by including Map results within the regular search results, for local search queries, exposure in Google Maps is more important than ever.
Our maps optimization process is an important part of our Local SEO services. Local Google Maps results boost the brand power and credibility of our clients in their local areas, not to mention more traffic and sales.
Evansville SEO stays on top of all the changes that take place in Google and their Places Listings and we can help your business get more traffic from these local search engines.
Broad terms such as Dentist, Pizza, Landscaper, Lawyer, etc…are now showing up in this highly lucrative spot on top of Google Search Results. These results make Google Maps optimization even more important than ever before.
Step 4: Local SEO
In addition to optimizing your Google Map listing, Evansville SEO will make sure that your website is fully optimized for local keyword search results. Search Engine Optimization (SEO) is a fairly complex and ever changing process – simply put Evansville SEO will make your website as search engine friendly as possible.
Step 5: Content Creation
Evansville SEO can manage your content OR in most cases we will use our professional content writers to create keyword rich articles that are targeted to your regional audience. Most of our SEO clients choose to let our writers create content because it is the easiest and fastest way to get organic search engine traffic to your website. More online traffic equals more potential clients seeing your business website.
Step 6: Social Media and Other Tools for Traffic.
Evansville SEO can design and/or manage your Facebook, Twitter, e-newsletter and YouTube campaigns. Social Media has become an integral part of businesses finding news clients and also communicating with and keeping their current clients. Evansville SEO creates professionally designed social media pages and we can also work with you to develop a marketing strategy to optimize your pages. YouTube videos are a widely used method for clients looking for new products and services, YouTube is currently the 3rd most used browser behind Google and Yahoo. We recommend to our clients that they should have 5-10 short videos to use in their overall marketing strategy.
Niche and hyper-niche internet marketing puts further emphasis on creating destinations for web users and consumers for specific topics and products. Niche marketing differs from traditional Internet marketing because it requires more specialized topic knowledge. For example, in traditional Internet Marketing a website would be created and promoted on a high-level topic such as kitchen appliances, Niche Marketing on the other hand would focus on more specific topics such as 4-slice toasters. By focusing in on niche markets that will provide your potential customers with targeted information, Evansville SEO can help to establish your company as THE authority on the topic or product.
At Evansville SEO we focus on 4 key principles in our Internet Marketing efforts. We focus on being Proactive, being Persistent, being Patient and on Persevering to achieve your company goals.